Role of AI in SEO

AI for SEO Tools: 8 Essential Points You Should Know

Lets understand

Role of AI for SEO Tools

I am Kallol

This article written by Kallol

1.0 What is AI?

The full form of AI is Artificial Intelligence, it refers to smart machines or computers which can be trained trained to think and learn as like human. The AI system don’t its own brain to think or act as like human, we need to training it as per our requirements to deliver what we need.

What is the Role of AI for SEO Tools

For an example, lets say I want to write a technical blog post about “insurance”, so I need to first train the AI Tool to act as insurance expert who knows everything about insurance. That helps the AI to think like as an insurance expert and develop content aligning to the given subject.

1.1 What is SEO?

The word SEO stands for Search Engine Optimisation, its the process of optimising website content aligning to Google terms to get the website rank higher with better user experience.

Google decides which website should come top of the search results based on various criteria that is defined by Google and the SEO helps that.

1.2 How AI helps in SEO?

In recent times, implementation of AI in SEO has completely changed the game of SEO. In old days it was taking very long time and good amount of money need to be invested starting from keywords research to content writing, optimisation and ranking them on Google.

Implementation of AI in SEO has reduced the SEO workflow process to a great extend. Here are things that we can do by using AI in SEO.

Faster Keyword Research

Faster Keyword Research: Most of us, we look for low competition and high-volume keywords that can be ranked easily without building much backlinks. AI helps to find these kind of keywords within few seconds of giving instructions.

Here is an example, lets say I want to make a website on shoes but this a very broad niche and getting ranked for this keyword will be very difficult. So I need some low competitive keywords with good research volume to start with. So I will ask AI to act as a KEYWORD RESEARCH EXPERT and find me extremely low competitive keywords on “SHOES” niche for the target country “United States”. Within few seconds it will show you all the low competitive keywords with good research volume which you never thought of. That makes life easy.

Smart Content Creation

Content creation using AI is quite easy now. No need to pay or higher good content writers, it can done using AI Tools. With proper instructions it can delivery humanised contents or you can use AI Writing Softwares that make even writing work easier.

Here is an example, how to create content using AI, lets say on the same topic i.e. Shoes, if yow want to create contents, then ask AI to act as a CONTENT WRITER WHO UNDERSTAND EACH AND EVERYTHING ABOUT SHOE NICHE. Once AI confirm that as AI to write on your desire given title. It will generate content within few seconds, its so easy and simple now.

Even you can generate images, videos and Audio as per your requirements using specialised AI Tools.

Better User Experience

AI helps in website building proper content structure aligning to the subject that helps people stay longer on your website, which is the key singal for Google to rank your website higher. User experience is now became one of the critical key factor for ranking higher on search engine results page. AI helps in content optimisation, meta description optimisation, image optimisation, performance and many more.

1.3 AI and Search Engine

Now all the search engine working principle shifted from traditional way of working to refined AI model. Popular search engine Google also now using AI to rank the website higher who qualifies that. Here is how it works;

Natural Language Process (NLP)

Google uses this AI Tool called Natural Language Processing, which helps to figure it out what exactly user is looking for based on that it provides the results. For an example, if you search for “fastest SEO Tools”, NLP will figure it out that you are looking for the SEO tools that can deliver faster results, accordingly it will show you only those types of tools that has got this feature. This NLP features helps to provide accurate information by minimising showing the generic results to users.

Rank Brain

Rank Brain is Google’e new AI technology that helps to rank a website highier based on factors like how long people spend time on websites, what they search, what is the click through rate. These informations help a website rank highier on Google Search Results Page. So now a days user experience is key to website ranking. No matter how many backlinks you have built if the content is not good, it wont help.

1.4 Importance of AI in SEO

Implementation of AI in SEO make the process faster and accurate. It saves good amount of time and money by reducing the mental pressure. Creates better engaging content with accurate information about the subject. Optimised content aligning to Google’s criteria of ranking. Now anyone can create content using AI as they want.

2.0 How AI Enhances Keyword Research

Keyword research is starting point of SEO, where we spend good amount of time to find those type of keywords which are mostly searched by people and making content around it helps website rank high and that indirectly help to generate good money.

AI in SEO Keyword Research

So in early days we were spending good amount of time to find low competitive and high search volume keywords that can be rank easily on search engines result page. I remember, those times I was using various keyword research tools like Long-Tail Pro, Keyword revealer, Keyword Finder and many more.

How AI improves Keyword Research

AI Powered Tools for keyword research uses machine learning and natural language process (nlp) to find the most relevant keywords for your content. Here is how AI enhances the process of keyword research in SEO;

Finds Long Tail Keywords

Online markets always look for long tail keywords as it’s very easy to rank compared to single words terms. Long tail keywords means more than one word. For an example it may difficult to rank a keyword like “AI Tools” but it will be easier to rank for “5 Best AI for SEO Tools”.

Discovering Related Keywords

AI for SEO Tools not only helps to show the exact keywords that you are looking for but also provides semantic keywords that is related your searched topic. These additional supporting keywords helps in content ranking. AI for SEO Tools like Ahref and SEMRush are the Best AI Tools using which you can discover golden keywords that are easy to rank with proper content management.

Competitor Analysis

With the help of AI for SEO Tools you can quickly scan your competitors websites and to see which are they keywords they are ranking for along with their backlink profiles. It helps to identify the keywords gaps and content gaps and allows you to optimise your keywords and contents accordingly to outrank your competitors. These types of vital informations can be pulled out very quickly using AI for SEO Tools.

AI Powered Keyword Research Tools

There are several AI Powered Tools are available for performing keyword research and providing results faster with accuracy. Here are some of the tools you should look for;

Ahrefs

This AI SEO Keyword Research Tool is very popular among the marketers. It helps to provide all the critical informations about the keywords that you are searching for, like how easy or difficult to rank, monthly search volume, type of content, number of words use, number of backlinks and their sources, authority score and many more vital informations.

SEMRush

This AI Keyword Research Tool also vey popular among many. It uses AI to find the easy and low competitive with high volume keywords, analyses competitors keywords and ranking factors and many other critical SEO informations.

Uber Suggest

This AI Powered Keyword Research Tool also very popular. As like other two it helps to extract all the critical SEO information for the respective keywords that you are looking for. This is a FREE KEYWORD RESEARCH Tool unlike other two.

Why AI Driven Keyword Research Matters

AI for SEO Tools make the keyword research faster, easier and more effective. By using these AI Keyword Research Tools, you can

  • Find low competitive and high search volume keywords faster
  • Helps in figure it out the user intent type whether informational, transaction or commercial
  • Helps in finding semantic and long tail keywords for easy and faster ranking
  • Helps in finding keywords gaps and content gaps

3.0 AI in Content Creation and Optimisation

The role of AI in content creation and optimisation has completely change the traditional way of content management. Its transformed the entire content creation process that not only helps to rank higher on Google but also create good user engagements. These AI Powered Tools have the capabilities to replace humanised content creations. Lets dive into how AI is helping in content creation and optimisation.

AI in SEO Content Creation

What is AI Content Creation?

AI content creations means generation contents using Artificial Intelligence mechanism. On a given topic AI creates content entirely i.e. outlining, headings, paragraphs and check grammars as well. Not all the content created by AI is user friendly, sometime you need to give human touch to it.

AI creates content based on how you train AI, because AI does not have any brain, the way you train AI, it will became that.

Here I create content using AI, lets say I have to create a Adcopy for my Facebook Ads, so I will ask AI to act as a Facebook Adcopy expert who understand well how professional Adcopy written for Facebook. Then I will ask AI to develop a Adcopy for the given subject. This way you will get better results otherwise you will get generic results, which is not quire useful.

Best AI Tools For Content Creation

There are many companies came with different types of AI Tools for solving different problems. Here are few AI Tools that are meant for AI Content Writing and Optimisation;

  • NeuronWriter – It helps to create AI content, uses NLP based content optimisation
  • SEOWriting – It help to create AI content on a single click and publish to WordPress Website
  • Koala – It helps to generate high-quality well optimised AI content on Single Click
  • Frase – It helps to generate content, provides SERP analysis, Automated content outlines
  • MarketMuse – It helps to generate AI driven content briefs, topic clusters, SERP Analysis

How AI Optimises Content

Just creating well engaging contain wont help a lot if its not well SEO optimised, I mean to say if you content is not well recognised by google then its very difficult to rank. Thats why content optimisation play very vital role after creating a content.

AI understands how to optimise content that will loved by Google or any other search engines. So after writing the content when it passes through AI Optimisation Tool, it recognises and highlights the key areas where the optimisation need to be performed. Either you can do it manually or ask AI to fix it. AI will automatically optimises your content. Thats the beauty of AI Content Optimisation.

Here are the Key Content Optimisation Checklists that cannot be ignored;

Keyword Placements

Your primary keyword or target keyword must be placed though out the article as per the SEO standard. Also with that semantic keywords must be included in the article so that it maintains relevancy and helps in targeting other keywords as well.

For an example, if you target keyword is “best shoes for school girls” then the semantic keywords will be something like this Comfortable school shoes, Durable girls’ footwear , Stylish school shoes for girls, School uniform shoes, Supportive shoes for girls. If you don’t how to get these semantic keywords, just ask AI that please generate semantic keywords for “best shoes for school girls” within few seconds it will generate for you.

Just you need to learn how to train AI to deliver what you want.

Content GAP Analysis

The content Gap analysis mean the keywords or the topics that your competitors are ranking but you are not. By knowing these gaps and filling it, helps in outranking your competitors.

Here is an example of content gap analysis, lets say AI find that top ranking articles for “AI Tools for SEO” includes a section on “AI Tools for Keyword Research” which is missing in your content. Adding that section might help your content to rank higher.

Improving Readability

Content readability helps targeting right kind of audience. Content readability score like 6th grade defines simple and easy writing so that 6th grade children can easily understand. Likewise higher the grade number more complex it is. 7th and 8th grade content writing is more preferred among content writers and AI know all the grade type writing style.

While creating content ask AI to follow Grade 7th accordingly it will generate content for you. While writing or validating your written content always you should use AI Tools like Grammarly or Hemingway Editors.

Simpler and easy to understand sentences are more preferred by users.

Content Scoring

There are some AI Content Optimisation Tools which validates the top ranking content based on scores and provide your content score to have a comparative view and create scope of improvising to outrank competitors. AI for SEO Tools like MarketMuse or NeuronWriter very well does this work.

Benefits of AI in Content Creation and Optimisation

Here are the list of benefits you will be getting by implementing AI Optimisation on your content;

  • Faster Content Production: These AI Content Writing Tools have capabilities to write contents in bulk, which saves lots of human hours and money as well.
  • Smarter SEO: AI for SEO Tools help to optimise your content based on target keyword placements and structure
  • Improves Quality: AI Editing Tools like Grammarly and Hemingway help improve readability and fixes grammatical errors automatically.
  • Comprehensive Content: AI Optimisation Tools ensure your content cover all the necessary topics and keywords that helps to rank well in Search Engine Results Page (SERP)

4.0 AI-Powered On-Page SEO

On-Page SEO is the first SEO tasks performed after completion of the content creation process. On-Page Optimisation the process of validating and aligning the rules defined by search engines to get your content qualifies for search engine ranking.

AI-Powered On-Page SEO

AI SEO On-Page Optimisation helps in a great way as it knows what are those key on-page optimisation factors that need to be optimised like meta tags, headings, keyword density, meta description, etc.

In this section, I will share lots of valuable information about AI On-page Optimisation, so continue reading.

What is On-Page SEO?

On-page SEO is a part of technical SEO where we optimise each web page content with respect to their internal elements, such as

  • Meta Tiles and Description
  • Headings (h1, H2, H3, H4)
  • Keyword Placement and Density
  • Internal Linking
  • URL Structure

There are many other elements are there as well but these are the very basic ones, which cannot be ignored. It helps search engine to understand the type of content you have written for which audience.

How AI Improves On-Page SEO

In early days of SEO, we need to perform all these On-Page Optimisation tasks manually and that was taking quote long time. With AI On-Page Optimisation it takes hardly sometime with high accuracy, error free and well optimised. Here is how AI On-Page Optimisation works;

Optimising Meta Tags

Meta tags (meta titles and meta descriptions) are the essential part of on-page optimisation as google understand what the page is all about. Its just a small brief about your content. AI Meta tag Description helps to create well optimised meta titles and meta description aligning to your content. It analyses your top competitors meta tag details based on that it optimises. This task done just matter of few second, which is quite impossible for a human to optimise meta tags in such a fast way.

Here is an example of meta tags optimisation using AI. If you have set your meta title as “AI for SEO” and AI Meta Optimiser Tool like Rank Math or Yoast SEO will help you to optimise the meta title as like “How AI improves SEO: Tools and Strategies for 2024″.

Improving Heading Structure

Headlines (H1, H2, H3 and H4) are the outliner of your content, it helps Google to understand the type of content by looking at the content structure outline. Headline optimisation means adding target keywords and relevant semantic keywords in the headings to get well noticed by search engines.

AI Headline SEO Optimisation Tools like NeronWriter, SEOWriting Tool and Koala helps in creating well optimised content structure by analysing your top competitors. If you are using WordPress website then SEO Plugins like Rank Math and Yoast SEO are must have AI for SEO Tools.

Internal Linking Optimisation

Internal linking means how your internal pages are referring to other internal pages by placing a hyper link on the target keywords. It not only help to create user engagements but also help search engine to find your other websites. Optimising the internal links quite tedious job to perform as it takes good amount of time.

Using the AI Tools like SEOWriting and Koala the internal linking optimisation task completed within matter of time. Internal linking optimisation is one of the key ranking factor that cannot be ignored.

AI Tools for On-Page SEO

There are many AI for SEO Tools available for On-Page Optimisation, here are the few popular one’s

Rank Math

Its WordPress plugin which can be integrated to any WordPress website. It offer FREE as well paid version. But most of the on-page optimisation work can be done using FREE version. When you install this plugin it will ask to perform website analysis then it will recommend based on that analysis report. At the time of content or blog post creation, it will ask to provide target keyword for that topic based on that it will show you the score and the gaps to optimise. This is must have AI SEO Tools for any WordPress website.

Yoast SEO

This is also a WordPress plugin, which comes in FREE as well paid version. It offers exact similar like Rank Math for content optimisation. You can choose either one for optimising your content but don’t install both as it may conflict. This is also very popular tool being used many many professionals.

NeuronWriter

This is AI Power SEO Content Writer as well Optimiser Tool. It creates AI Contents based on your target keyword and includes all the relevant semantic keywords following SEO guidelines in the article. At the time of creating content it also optimises the content so that post product you dont have to spend time on optimising your content. Apart from that it offers lots of other features as well.

SEOWritingAI

This is another AI Driven SEO Content Writing and Optimisation Tool. It offers wide range of features. I like its one click content writing feature for the target keyword. Just you to provide your target keyword and rest it does everything for you and even it publishes your content directly into your WordPress site. This is an awesome AI for SEO Tools for content creation and optimisation. It has the feature of readability score which you set as per your requirements.

Koala AI

Koala is another AI Powered SEO Content Creation and Optimisation Tool that offer wide range of features like one click content creation, optimisation, publish on CMS sites, Amazon Affiliate Product Review, Amazon Affiliate Product Round Ups and many more. You can visit their website koala.sh and explore more details.

Benefits of AI for On-Page SEO

On-page optimisation task takes good amount of time and proper skills. On-page optimisation tasks like creating meta tags, headlines, sitemaps, keywords placement, etc should be done by SEO experts. Whereas by implementing AI for op-page automation it not only reduces the time but also optimises the content with high accuracy without engaging highly skill SEO experts.

5.0 AI in Technical SEO

Technical SEO is the process of website optimisation that includes site speed, mobile friendly and crawl ability for better inducing your website on search engines. AI powered SEO tools made this task much easier and faster. It helps in site audits, crawl error detection and core web vitals monitoring. In this section we will discuss how AI for SEO Tools help in managing technical SEO.

What is Technical SEO?

Technical SEO refers to all the background work process that involve website to function well for both the search engine and users. Where as the on-page optimisation only focuses on content optimisation for better readability aligning to the search engine criteria. Technical SEO ensure that your website can be easily. crawled and indexed by the search engines.

  • Crawlability: Ensure that search engine bots like Google crawlers can easily access and explore the website.
  • Site Speed: Ensure your website loads faster on any device to gain better user experience
  • Mobile Friendly: Helps to optimise your website to fit well on the mobile devices for better user experience
  • Core Web Vitals: These are the set of factors related to user experience, including page load time, interactivity and visual stability.
  • Structure Data: Adding schema markup to your website helps search engine to understand your content structure better.

How AI Improves Technical SEO

Earlier it was taking very long time to find and fix technical SEO related issues manually. By implementation of AI for SEO Tools in managing Technical SEO tasks, it automatically identifies issues like broken links, slow site loading, crawling issues and helps to fix it.

Automated Site Audits

AI for SEO Tools performs detail site audit, scans your entire website and finds issues like broken links, missing meta tags and slow loading pages. These type of detail site audit helps to fix the issues.

This AI Powered SEO Tool called Screaming Frog, is crawls your entire website and generated a detail report related Technical SEO. This report helps to identify all the hidden technical SEO issues that are main barrier for website ranking.

Fixing Crawl Errors

AI for SEO Tools help to identify website crawl issues, such as website pages are not accessible to search engines. These crawl related issues prevents search engines to know more about your website , resulting lower ranking. AI for SEO Tools automatically find all crawl related issues that helps to fix it at its early stage.

This AI for SEO Tool called DeepCrawl uses AI to analyse your website crawlability. This tool check issues like 404 errors (broken pages) or redirect chains and suggests how to fix it.

Improving Core Web Vitals: Core Web Vitals

These are the technical matrix which measures user experience, such as how fast your website loads and how stable it is while loading web pages. Out of many these are also key ranking factors for any search engine. AI for SEO Tools monitors these information in realtime and provide suggestions accordingly.

This AI SEO Tool called PageSpeed Insights powered by Google analyse your website loading speed, if there any issues it recommends suggestions like compressing images, reducing JavaScript Giles or browser cache etc.

Mobile Optimization

Optimising your website for mobile device is very essential as most of the people are using smartphone to access content online. While designing your website ensure its mobile compatible for better user experience.

This tool called Site Check Pro help to analyse if your website is mobile friendly and provide suggestion how to fix it.

Schema Markup and Structured Data

Implementing Schema Markup on your website helps to provide some extra information to search engines about your content. This markup can help your website to appear in rich snippets, which helps more visitors to your website.

This AI SEO Tool called Schema App is an AI Powered tool that helps to add structured data to your website content and makes it easier for Google Search Engine to understand and feature your content in rich snippets.

AI Tools for Technical SEO

There are several AI for SEO Tools are available to monitor and manage technical SEO tasks, Here are few;

Screaming Frog

This AI Tool scans your entire website and provides a detail technical SEO report which helps to identify the issues and fix it. This is one of the most popular tool used by SEO Professionals

DeepCrawl: DeepCrawl

This an another AI Tool which helps to check website’s crawlability and identifies issues that may prevent search engines from indexing and ranking.

PageSpeed Insights

This AI Tool is powered by Google, this tool focuses on website loading speed and users experience and provide suggests how to improvise it.

Mobile-Friendly Test

This AI Tool also powered by Google to check if your website is well optimised for mobile users and accordingly provides recommendations how to fix it.

Why AI is Essential for Technical SEO

AI for SEO Tools are not only saves good amount of time by automatically identifying issues but also suggest how it fix it. Here’s why AI for SEO Tools are essential for technical SEO;

  • Automates Repetitive Tasks: Manages time consuming technical SEO tasks and suggests accordingly
  • Provides Real-Time Feedback: Provides realtime feedbacks by continuous monitoring website performance
  • Improves User Experience: Improves user experience by fixing all technical SEO related issues
  • Stays Updated with SEO Trends: Search Engine’s Algorithms are continuously changing, so these AI Tools for SEO also updated based on the latest best SEO practices.

6.0 AI and User Experience (UX) in SEO

User Experience (UX) is one of the key SEO Ranking factor on the eyes of Google. Search engines ensure to rank only those website where users are love to spend more time on it that indicates the content is more valuable. So creating generic content won’t help to rank. It’s not only that but also your website should align to all the best practices to provide better user experiences like site loading speed, mobile optimisation, colour theme, etc. AI Tools for SEO helps in a great way by providing all technical information related to website user experience to better optimising the website.

What is User Experience (UX)?

User Experience means how sees and feel about your website with respect to content, design and faster accessibility. User experience includes several factors like;

  • Ease of navigation: How easily users can find what they’re looking for in your website
  • Page load time: How fast your website loads on different types of devices.
  • Mobile-friendliness: How well your website is well displayed on mobile devices
  • Content readability: How easy your website content is to understand.
  • Interactivity: How users find your website theme, colour, buttons, menus, etc

Good user experience not only helps in search engine ranking but also create better engagements.

How AI Improves User Experience (UX)

AI for SEO Tools helps to improve user experience (UX) by analysing and suggesting various elements like website design, content and site performance. Here are the some of the way AI for SEO Tools helps to enhance user experience;

Personalising Content:

AI for SEO Tools monitors user behaviours, preferences and interaction with the website content and based on that deliver personalised content that is more relevant to user. It helps user to stay long on the website.

This AI for SEO Tool known as Dynamic Yield uses AI to personalise website content based on users preferences, showing them right products, service or information which they are more interested in.

Improving Page Speed: Page load time

It is one of the key ranking factor that is being considered. AI for SEO tools helps to scan entire websites and suggests where they problem is, based on which you can fix it.

This AI Powered SEO Tools called GTmetrix scans your entire website and perform detail analysis and recommends the fixes. Like if your website loading speed is very slow, it could be because of images, so it suggest you to compress images and re-load it.

Optimising Mobile Experience

If you are using WordPress CMS website, mostly it’s mobile friendly and you just need to adjust it as per requirements. If you are using other than WordPress then consider optimising it for mobile use as the smartphone user base is more than the desktops and laptops.

This Site Checker Pro AI for SEO Tool helps to analyse how mobile friendly your website is accordingly it provides suggestions.

Tracking and Analysing User Behaviour

AI for SEO Tools realtime tracks and monitors user behaviours on your website i.e. where they are clicking, how much time they are spending on which section, etc. These kind of information helps to improvise website content to create more use engagements.

This AI for SEO Tool called Hotjar uses AI Powered Heatmap to show user behaviours i.e. where they are clicking the most, etc. It helps to optimise the content in a better way.

Reducing Bounce Rates: Bounce rate

Website bounce rate means how much time they spend on your website, more is better and less indicates quality of your website content is not appreciated by users.

This AI for SEO Tool called Crazzyegg helps in providing bouncing rate information of your website along with that it provides several other helpful informations. You can also use Google Analytics Tools to check the bouncing rate information.

How UX Impacts SEO

As I told you earlier user experience is the most considered information by Google to rank your website. The more the user engagement its better possibility to rank higher. Here are some key factors that you must consider with respect to user experience.

  • Dwell Time – which refers to how long user stays on your website
  • Bounce Rate – how fast user leaves your website
  • Mobile Friendly – is your website well optimised for mobile devices
  • Core Web Vitals – is your website loads fast with greater visibility

AI for SEO Tools for Improving UX

Here are the list of AI for SEO Tools which can help to improvise your website’s user experience score;

  • Hotjar – This AI Tool helps in understanding the engagement areas of the website
  • CrazyEgg – This AI Tools helps in understanding the user behaviors using heatmap
  • GTmetrix – This AI Tool helps in understand the website page loads time
  • Dynamic Yield – This AI Tool helps in delivering personalised content
  • Google Analytics – This AI Tool helps in understanding bounce rate
  • Google’s Page Speed Insights – This AI Tool helps in understanding page speed details

7.0 AI in Off-Page SEO and Backlink Building

Website off-page optimisation refers to the activities that you do outside of your website. After content creation process next step is to optimise it. Once your content is well optimised then next step is to create backlinks from other website to your website to gain site reputation. These backlinks helps ranking a website. If you are getting backlinks from higher authority websites that will boost up your website ranking. AI for SEO Tools plays vital roles to finding the right kind of backlinks for your website. Relevant backlinks are better than the generic ones, it helps in off-page SEO optimisation and backlink strategies. Lets explore how AI Tools can improvise off-page seo;

What is Off-Page SEO?

Off-page SEO is a process of establishing website references in across other websites. The more the referrals from other website the better, it sends signal to search engines positive signal for higher ranking. Search engine see if many websites are referring this the websites, it means this website providing good value to its users. The off-page optimisation involves;

  • Backlink Building – Placing your website link into other’s website page, its called backlinks
  • Social Media Marketing – Creating social media presence and engagement in different platforms
  • Guest Posting – Writing content for other websites to get a link back to your website

These backlinks are the key signals for search engines to rank high your website based on authority.

How AI Helps with Backlink Building

Finding and creating relevant website backlinks is a very time consuming part of an SEO process. But with the AI Powered SEO Tools it makes the creation of backlinks process easy. Lets understand how AI SEO Tools improves the backlink creation process;

Competitor Backlink Analysis

AI Tools for SEO Backlink helps in exploring your competitors backlinks details i.e. from which websites your competitors are getting the backlinks to rank their websites. By knowing that you can also get the backlinks from the same websites or better than those websites to outrank them.

AI SEO Tools like Ahref and SemRush are most reputation SEO Tools that helps to provide off-page SEO related information i.e. backlinks, keywords, contents and many more. These are the go to SEO Tools for Off-Page Optimisation. By using these AI SEO Tools you can find high-quality backlinks opportunities.

Automating Outreach

AI SEO Tools helps in automating the process out outreaching for creating high-quality backlinks for your website. These AI Tools will generate personalised outreach emails and follow ups automatically.

This AI SEO Outreach Tool known as Pitchbox runs automatic backlink outreach campaign to create backlinks for your website.

Guest Posting and Content Marketing

AI Guest Posting Tools helps to find websites that offers or accepts guest posts on their websites. Not only that based on the topic it generates guest post content which will be published on others website to get a link back to your websites.

Monitoring Backlinks

AI Tools for Backlink creation helps in monitoring the active backlinks of your website. In case your backlink is removed from others websites, it immediately send you alert notification, so that you can quickly build another to save your website ranking position. Whenever your website’s backlinks are active your website ranking will be maintained. So its very essential to continuous monitor the backlinks.

AI Tools for Off-Page SEO and Backlink Building

There are many AI Tools for Backlinks are available in the market, lets discuss few of them

  • Ahrefs is a well known and popular SEO Tool for websites Off-Page SEO optimisation and offer competitors backlink and keyword analysis.
  • SemRush is also a well know SEO Software that helps analysing website’s backlink profile, competitors backlink and keywords insights and many more other features
  • Pitchbox is another SEO Off-Page optimisation tool helps in backlink creation by automating the process
  • SimilarWeb is another SEO-Off Page optimisation tool helps in explore website’s backlink profile and provides competitors website backlink and keywords details.

Benefits of AI in Off-Page SEO

As the off-page SEO optimisation process take good amount of time, its wise to implement AI as it offer many benefits. It save time by finding competitors backlink profile and target keywords within few seconds. That helps creating faster link-building process. Also helps in finding the high authority websites for guest post opportunities. And continuous monitoring of active backlinks helps to maintain website ranking for long time.

8.0 AI for Local SEO

What is Local SEO?

Local SEO for business focuses on targeting local customers to increase the foot falls. Mostly the local SEO searches starts with the keyword “near me”. Well opimised local SEO for website helps in boosting up local businesses. The AI powered SEO tools have greatly enhanced the local SEO by automating keyword research, optimising Goolge My Business listings and improving location based search strategies. In this section we will discuss how AI for Local SEO influences the local businesses.

Local SEO is part of SEO which focuses optimising your website to attract local customers for the particular geographic locations. This means you business will show up on search engine result page when local people searches for any products or servers in your area.

For an example, if you are a owner of business who provides plumbing services to the local customers. If your website is well optimised for Local SEO then when someone searches for “plumbers near me” or “plumbing services near Boston” it will show up your website on search engines. This is called Local SEO.

How AI Improves Local SEO

AI powered SEO Tools significantly enhanced the local SEO by analysing local search trends, optimising website content for location based-queries and many other key areas. Lets understand how AI for Local SEO helps in optimising local SEO for Websites.

Optimising Google My Business (GMB) Listings

Google My Business (GMB) is a free local business listing website for local business owners. It helps local business to show up on the search results if the website is well optimised for the local businesses. AI for Local SEO helps in analysing the best keywords being searched, current trends and relevant area information then optimises accordingly.

These AI for Local SEO Tools like BrightLocal or Moz Local helps in tracking Google My Business listening performance and suggests the what are the things need to be otpimised for better positioning in search results.

Tracking and Analyzing Local Keywords:

AI for Local SEO tools helps in identifying the best local keywords that people are search the most in your area and suggests which keywords should be part of your content to drive local customers.

These AI for Local SEO Tools like SEMrush and Ahrefs helps in finding the best local search queries and it competitiveness. It helps to understand how competitive those keywords are and how out rank them.

Managing Online Reviews:

Customer positive reviews drive more traffic to your local business as they build trust with customers. AI for Local SEO helps to management online reputations by analysing reviews, suggesting responses and tracks how reviews impacts local SEO rankings.

This AI for Local SEO tool called Podium is a AI-driven SEO tool that helps business request and management online reviews. It automatically sends review requests to customers and analyses reviews to provide insights on how to improvise services or product quality.

Optimising for Voice Search

Voice searches are getting more popular day by day. Instead of typing people prefer voice commands on their smartphones. So optimising local SEO for voice searches is equal important. AI for Local SEO helps in finding the type of voice search keywords and suggests to optimise website accordingly.

Building Local Citations

Local citations refers to like local directories where your website or business details are mentioned. It helps people find your business easily. AI for Local SEO tools helps in building local citations by finding the relevant local directories.

This website called Yest uses AI to manage local citations by syncing local business information across multiple online directories.

The Importance of Google My Business in Local SEO

One of the critical elements of local SEO is optimising your Google My Business (GMB) listing. When local people search for any local services or products GMB helps in showing up the welll optimised business websites on top searches. So its very essential to well optimise your Google My Business Page Listing to drive more local customers.

AI for Local SEO tools helps in keywords optimisation with respect to Google My Business Listing. Review management to ensure customers are happy with service and send request to customers to generate more good reviews. Also focuses on photo or images of your local business and provides improvisation scope.

AI Tools for Local SEO

There are some of the AI for Local SEO tools that you can use to optimise your website for local business.

  • BrightLocal – It helps in managing GMB Listing, Keywords and Citations
  • Moz Local – It helps in managing online listing and check business information consistency
  • SEMrush – It offers Local SEO optimisation scopes like keywords research and competitors analysis
  • AhrefsIt offers Local SEO optimisation like keyword research, competition analysis and many more
  • Yext It offer business listing syncing all across the local directories

9.0 Conclusion: The Role of AI in SEO

AI is completely changed the thinking process of Search Engine Optimisation Process. With the help of AI optimising on-pages as well as off-pages are quite simple and easy now. Just you need to know the how to use those relevant AI Tools for SEO for that particular type of task you are going to perform. As there are number of best AI for SEO Tools are available online and you need to pick the ones which you need it. Some of those AI Tools are FREE and some Paid, based on your budget you can choose accordingly. AI For SEO Tools helps in a great way to save good amount of time and helps in faster website ranking.

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